But Nike’s biggest victory came from the Magista



Inside Nike and Adidas’ World War Shoe

buy canada goose jacket Germany’s Mario Gtze, right, celebrates with Andr Schrrle after scoring the winning goal in a 1 0 victory over Argentina in July’s World Cup final. Gtze wore an Adidas canada goose outlet uk sale uniform but Nike cleats. canada goose outlet store uk (Matthias Hangst/Getty Images) buy canada goose jacket

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Faking a broken laptop, one of the sneaker giant’s top directors is said to have met secretly with an interloper to copy canada goose outlet black friday some of what canada goose outlet toronto factory a Nike lawsuit this week called the firm’s “most important and highly confidential” intelligence.

canada goose coats Days later, the director and two other elite designers defected to the firm’s bitter rival, allegedly scrubbing e mails and text messages that, attorneys said, hid “evidence of their betrayals.” canada goose coats

Canada Goose sale The claims of stealth and subterfuge have reignited Nike’s decades long sneaker war with canada goose outlet reviews Adidas, the German based canada goose factory outlet shoe titan and Nike’s chief competitor. But they have also cast a spotlight on the high stakes palace intrigue hidden beneath the world’s fiercely competitive, multibillion dollar sneaker and sportswear empire. Canada Goose sale

“It canada goose outlet takes an army to bring a shoe to market. You don’t sit down with a cocktail napkin and draw a shoe and take it to Asia to make it,” said Matt Powell, a sports industry analyst at the NPD Group, a market research firm. “They were all three rock stars of the design world. This is a huge loss for Nike and canada goose outlet store a gain for Adidas, and it’ll take many, many months for all this to play out.”

canada goose In its 50 page legal complaint, Nike accuses the designers Denis Dekovic, Marc Dolce and Mark Miner of canada goose outlet in usa breaching their contracts, stealing trade secrets, and making off with what lawyers called “a treasure canada goose jacket outlet trove of Nike product designs, research information and business plans.” canada goose

Canada Goose Parka Nike is seeking up to canada goose outlet nyc $10million in damages and has asked the court for a temporary restraining order blocking the designers’ new initiative, an Adidas backed design studio in Brooklyn. The suit says the three had non compete agreements blocking them from working with a rival brand for a year after canada goose outlet uk leaving Nike. Canada Goose Parka

uk canada goose outlet The canada goose outlet canada designers said in a canada goose outlet new york city statement through their attorney, Matt Levin, that they “poured in hours, passion and dedication (at Nike) beyond what was asked or expected of us, often prioritizing our jobs over our families.” uk canada goose outlet

cheap Canada Goose They said they never took trade secrets or intellectual property and called Nike’s allegations hurtful, false or “half truths.” Levin said late Wednesday that his clients “are looking forward to having their day in court.” cheap Canada Goose

canadian goose jacket A Nike spokesman called the firm “an innovation company” and said, “We will canada goose outlet shop continue to vigorously protect our intellectual property.” In a statement, an Adidas spokesman said, “We have no interest in old work or past assignments as we are focused on shaping canada goose outlet jackets the future of the sporting goods industry.” canadian goose jacket

canada goose factory sale Nike has for years guarded the mystique of its secretive research and design labs, called the Innovation Kitchen and the Zoo. In the past two years, the company has invested more than $1.5 million in a company wide security campaign, called “Keep It Tight,” designed to safeguard its trade secrets. canada goose factory sale

The lawsuit alleges a staggering breach. The designers, attorneys said, fled with thousands of documents outlining Nike’s long term business strategy, unreleased shoe and uniform designs, and even details of “highly confidential and proprietary virtual footwear product design and computer simulation testing methodology.”

canada goose uk shop Nike and Adidas are the titans of the world’s $5.5billion soccer shoe industry, and they comprise canada goose outlet online uk 70percent of the soccer wear market. sneaker business, which grew last year to $22billion, a record. canada goose uk shop

This year featured one of the firms’ most aggressive battles yet, over the gold mine of the World Cup in Brazil. Nike outfitted 10 of the World Cup’s 32teams this year, including home team Brazil; official canada goose outlet Adidas is the official sponsor of FIFA, the sport’s governing body, and its game balls are used in every match.

canada goose black friday sale Nike debuted its Mercurial Superfly in a canada goose outlet sale TV ad with star player Cristiano Ronaldo at a high profile event in Madrid this spring; the shoe’s top of the line version later sold for $275. But Nike’s biggest victory came from the Magista, an ultra light soccer cleat worn by Mario Gtze on his winning goal in the World Cup final. canada goose black friday sale

Canada Goose Outlet Dekovic, once Nike’s global football design director, was behind the designs of that star cleat, as well as flashy kicks such as the Mercurial Vapor IX and the Hypervenom. Miner, the lawsuit said, was creatively involved in some goose outlet canada of Nike’s most popular running and training lines. Dolce supervised a team designing basketball shoes for NBA stars such as Kobe Bryant and LeBron James. Canada Goose Outlet

buy canada goose jacket cheap The designers’ desertion of Nike, which made $25billion in revenue last year, was seen as a key victory for Adidas, which is focusing heavily on boosting its sales in the United canada goose outlet States, the world’s largest sneaker market. About 8,000 of Nike’s 57,000worldwide employees work at the firm’s global headquarters in Beaverton, Ore., a few short miles from Portland, the home ofAdidas’ North American base. buy canada goose jacket cheap

Canada Goose online But even more than just business, Nike’s lawsuit seemed to suggest the designers had engineered something resembling a personal betrayal. Nike accused Dekovic of “duping” the company into paying more than $50,000 to relocate his family to Italy this summer, just weeks after the company says he began conspiring to defect. Nike lawyers also allege Dekovic “gloated to his co conspirators” that Italy would make Nike’s canada goose outlet parka non compete deal harder to enforce. Canada Goose online

canada goose store It’s unclear how the messy breakup could affect Nike’s sneaker design canada goose black friday sale http://www.canadagoosesalesus.com or its high profile deals with sponsored athletes. But a symbol of a more peaceful time is already sealed on the Web. In September, when the designers announced they were leaving, Dekovic said on Twitter, “GRATEFUL for the past. EXCITED for the future. 3 brothers, 3 dreamers, 3 stripes TeamAdidas 2015.” canada goose store.